Who Should You Be Talking To?
Email is great tool for communication but sometimes a telephone
conversation can provide a little more leverage in motivating a
co-worker, getting an appointment, or clearing up a misunderstanding.
Whether you're a project manager, a sales person, a sole proprietor, or
just a busy person in general you probably have a number of phone
conversations you need to have.
Phone calls come in two types: the
ones we want to make and the ones we need to
make. Unfortunately, we all postpone the calls we need to make. Sales people
know this phenomenon well – they call it call reluctance—but they aren’t the
only ones with tough calls to make.
At the other end of the spectrum is complacency. When a business or
personal relationship seems solid, we stop tending to it – disaster.
Suddenly six months or a year go by and the formerly vibrant relationship
has withered and died.
Call reluctance and relationship complacency are two invisible but deadly
barriers to effective business communication. Together they cost private
industry billions of dollars a year in lost or delayed revenue. The
information needed to communicate with business partners is available – it
just isn’t acted upon! CRM data, accounting information, and project
management software are all wonderful tools for gathering, analyzing and
reporting but they don’t help us take action.
In the gap between the company’s enormous investment in information
technology and the national telecommunications infrastructure sits a person
deciding to get one more cup of coffee before picking up the phone.
Realizing this, I Get It! Development created a tool called
Need Based Calling™ to help
take the information stored in your PDA phone (like the TREO 700w) and in Outlook and actually
place the calls you need to make one right after the other.
It closes the gap between information and action by providing a proactive
push. It places regular calls to the easy customers, preventing the erosion
of relationships, and places the hard calls you don’t want to make yourself.
Waiting at the airport, walking on a treadmill, or sitting at your desk, it
logically queues and systematically places the calls that need to made.
But you still have to do the talking.
Take a look at the Need Based
Calling website for more information or
contact us directly.